Weekend Reads #106: On the Assumption That White Means Universal

There is an assumption in publishing (and in Hollywood, actually) that books by Black authors aren’t universal, that they won’t appeal to a wide (White) audience. I recently read two articles that touch on this topic (one on LitHub and another on Tor.com) and they reminded me of a blog post by notable sci-fi author N.K. Jemisin that I read a couple years ago on why she doesn’t want her books to be placed in the African American section of bookstores and libraries. I reread Jemisin’s blog post this morning and although it was published a decade ago, back in March 2010, it still applies today.

These days, the African American section of bookstores I visit contain sociology books and history books that pertain to Black experiences in America. No longer (it seems) is that section an amalgamation of books by Black authors no matter the genre or whether or not they are fiction or nonfiction; no longer (it seems) is it a place where all books written by Black authors are dumped. But despite this improvement, publishing still has a problem with how it promotes books by Black authors.

To me, it’s recently, within the past year or so, that publishing increased its promotion of books by Black authors somewhat. I may be wrong on the timeframe, but up until then, whenever I saw a recently published novel by a Black author, they were often pushed toward Black audiences only, unlike books by White authors that were promoted to everyone, regardless of race, because of their “wide” appeal.

This ethnocentric aspect of the publishing system — thinking books about Black people and experiences will appeal only to Black audiences while books about White characters will work for everyone — is another example of how ingrained racism and prejudice is in society. To me, this imbalance in book promotion is more clearly seen with romance/women’s fiction novels (novels that are often called “chick lit”) and children’s picture books. (Lol, yea… those categories are at opposite ends of the spectrum, but that’s what I get for using personal experience as evidence.)

If I see an advertisement for a romance or women’s fiction (“chick lit”) novel, 99.8% of the time it’s a novel by a White author. When I walk into a bookstore, such books by White authors are more prominently featured. I bet if I asked, you could easily name a few by White authors: Me Before You by Jojo Moyes (2012), The Hating Game by Sally Thorne (2016), The Rosie Project by Graeme Simsion (2013), Where’d You Go Bernadette by Maria Semple (2012), The Unhoneymooners by Christina Lauren (2019).

However, you have to search to find such books by Black authors because they aren’t as highly advertised or prominently featured. Well, before the stronger push for police reform, equality, and Black Lives Matter protests in 2020 that caused many to show support by listing books by Black authors, they weren’t as easy to find because it was assumed that such books don’t have universal appeal.

However, if you do a Google search now, you will be inundated by lists of books by Black authors no matter the genre. (They are just popping out of the woodworks everywhere!) And if you enter a bookstore (those that are reopening depending on the area’s corona numbers), they are pointed out on shelves. There might even be a whole bookcase or table containing a variety of books by Black authors as part of a promotion to show support for Black Lives Matter and help White people with their anti-racism reading.

But in case you’ve been quarantining and have missed all that and haven’t spent much time online lately but somehow stumbled on my blog (thanks for visiting! 😊) here are a few: The Wedding Party by Jasmine Guillory (2019), 32 Candles by Ernessa T. Carter (2010), A Love Noire by Erica Simone Turnipseed (2003), Orange Mint and Honey by Carleen Brice (2008), Nappily Ever After by Trisha R. Thomas (2000), Get a Life, Chloe Brown by Talia Hibbert (2019), Intercepted by Alexa Martin (2018), A Duke by Default (2018), Xeni by Rebekah Weatherspoon (2019).

It’s the same with children’s picture books. You are much more likely to have seen advertised or prominently displayed in bookstores picture books that are by White authors or are centered on White characters or animals. If you don’t believe me, check out the data from Lee & Low on the types of children’s picture books published. (Here are all the posts on Lee & Low about this data, but also check this School Library Journal post that compares data from 2018 to 2015.)

Children’s picture books by and about Black people (or other people of color) are, until recently, less likely to be highly advertised or prominently displayed. Now I know you can easily name children’s picture books by White authors and about White characters and animals, so here are a few children’s picture books by Black authors that center on Black characters. (I recently did a post listing 20 children’s picture books by Black authors. Check it out for more recommendations.)

Rocket Says Look Up! by Nathan Bryon, illus. by Dapo Adeola (2019), Schomburg: The Man Who Built a Library by Carole Boston Weatherford, illus. by Eric Velásquez (2017), Mae Among the Stars by Roda Ahmed, illus. by Stasia Burrington (2018), Grandpa Cacao: A Tale of Chocolate, from Farm to Family by Elizabeth Zunon (illus.) (2019), Parker Looks Up: An Extraordinary Moment by Parker Curry & Jessica Curry, illus. by Brittany Jackson (2019).

So, the point I’m trying to make here is that there is inequality in publishing regarding how authors’ books are promoted, especially books by authors of color, which was much discussed on Twitter a few weeks ago when the hashtag #PublishingPaidMe went viral.

Publishing needs to do better. We all need to do better. Reading books about how to be an anti-racist helps but so too is reading a novel or watching a movie or show that’s centered on Black people or other people of color. We need to get away from the ingrained assumption that White means universal.

What I’m currently reading:

Tristan Strong Punches a Hole in the Sky by Kwame Mbalia

I’m nearing the end of this book. I’m enjoying it, but I wish it was faster paced.

Shaman’s Crossing by Robin Hobb

It’s the first novel in her Soldier Son trilogy and, of course, I’m buddy-reading it with Emily at Embuhleeliest, my buddy-reader in all things Hobb. So far, we both really like it. I am loving the world building and Hobb’s writing and character developments so far. It all makes me so happy. I can already tell this trilogy will be really good.

Boy, Snow, Bird by Helen Oyeyemi

I’m reading this for a work book club. I’m only a few pages in, but I really like the writing so far. Is it kinda inspired by Snow White? For some reason, I keep thinking that.

The Belles by Dhonielle Clayton

I’m buddy-reading this with Rachel at Life of a Female Bibliophile. I’m a couple pages in and am interested in the story, but the writing took a while to get used to. It’s descriptive, which I typically like, but the flow of it was a bit choppy as if forcing to be descriptive.

The Lost Book of Adana Moreau by Michael Zapata

I was so eager to read this book earlier this year, but I set it aside when I got into a reading slump. I plan to return to it after completing Tristan Strong.

Well, how are you?

What have you been reading lately?


19 thoughts on “Weekend Reads #106: On the Assumption That White Means Universal

  1. Been meaning to read love noire and belles for years! (also Jemisin- I actually bought one of her books last year and was hoping to read it this year, but haven’t been in the mood for high fantasy since covid). But yes, agree with you here!


  2. Fantastic post. I don’t think people understand what is meant by systemic and institutionalized racism–or they prefer to remain willfully ignorant. They think that because they aren’t racist there isn’t a problem but they’re wrong. The system sets certain people up to fail. And those systems are created by people. And maybe even well-meaning people sometimes. But because no one wants to look deeper nothing gets changed or change is very slow to happen.


  3. Been rereading The bone people by keri hulme.
    FELT like a reread,
    The sky obliged with a drizzle,
    A crackling obliging fire,
    Purring from the cat.


  4. Fantastic post and you make a lot of great points about the inequality of book promotions, some of which I did not know, so thank you for writing this. I hope the conversations and changes continue until we have a more equal tomorrow.

    Liked by 1 person

  5. I agree. I’ve seen some improvement in some local indie bookstores, but there needs to be way more visibility for books on display in stores, online, everywhere honestly. As an avid romance reader I read a wide variety, and its hard to see them on display in the stores. I just had this happen to me today at a bookstore too. It’s very disheartening.Publishing and book sellers have got to do better.

    Liked by 1 person

    1. They do. And I hope the current movements will make them realize this change is needed because they don’t live in/publish books in a world populated by only White people.

      Liked by 1 person

  6. Love your post. Because of recent events, this topic is taking center stage once again, this time in a much broader sense but it’s still a conversation that’s been had time and time again. I’m hoping that this time the lesson sticks in the consciousness of society. It’s kind of like there’s this collective amnesia once the herd moves on.

    Everyone wants to read diversely as long as diversity is the talk of the hour but once the hour passes, people fall back into their old reading and promotional habits. Though that’s not to say with each conversation that more and more people aren’t holding onto their desire to diversify the media the pay into, they are. It just seems to be incremental change, one hard step won after the other.

    Liked by 1 person

    1. Same here, I hope it sticks and that the changes people are making stick as well. I HOPE all that’s going on will not be a trend that fades away by this time next year.
      Yep, you’re right. It is incremental change that I hope will lead to a better society that accepts diversity instead of holding onto or uplifting only one set of people.

      Liked by 1 person

  7. I agree! I would love to see actual diversity in bookstores and in media where books (movies, etc) are a mix of authors from various backgrounds, races, genders, etc. Variety should be normal! We shouldn’t have to hunt for books by Black, POC, queer, etc authors!

    Liked by 1 person

  8. Awesome post. I agree, publishing has a long way to go when it comes to integrating Black authors into the mainstream. Luckily there are some smaller publishers like Tor.com who excel in focusing on Black authors, and queer authors as well.

    Liked by 1 person

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.